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IBM Overview








Parent Company




International Business Machines Corporation (IBM)








Category




IT Services








Sector




IT & Technology








Tagline/ Slogans




Let's build a smarter planet; THINK








USP




One of the best known brands in the world








IBM STP








Segmentation




Enterprises seeking IT solutions








Target Market




Enterprises looking for end to end IT solutions to transform business








Positioning




IBM Is one the world's leading IT & consulting companies













δx ＰｙｎｄａｎＥＸ